Fulcro will deliver a next generation omni-channel experience platform integrating Adobe Experience Manager and IBM Commerce Server.

Mumbai – 17th April 2018

Bajaj Electricals has today appointed Fulcro to implement their next generation omni-channel commerce experience using Adobe Experience Manager and IBM Websphere Commerce Server. Fulcro will work on the Integration of the systems with the Bajaj Electricals systems and create new intelligence powered experiences for Bajaj Electricals Customers.
Fulcro will deliver experiences for all Bajaj Electricals and group websites including Bajaj Electricals and Morphy Richards India.

Speaking on the win, Sabyasachi Mitter, Managing Director, Fulcro, said, “What’s unique about the program at Bajaj Electricals is the creation of an inspiring omni-channel shopping experience powered by a digital brand experience that people love to use. This integrated stack also creates significant productivity savings. Fulcro’s fusion of creativity, business knowledge and technology shows what the new breed of consumer experiences will look like.”

About Fulcro

Fulcro is a digital consulting company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining vast experience and specialized skills across business functions – underpinned by the world’s largest delivery network – Fulcro works at the intersection of business and technology to become the fulcrum that lightens the weight of all things digital. We are the wings our clients need to take flight and grow exponentially, not incrementally.

About Bajaj Electricals

Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a turnaround of ₹4298 crores (FY 16-17), is a part of “Bajaj Group”. Bajaj Electricals business is spread across – Consumer Products (Appliances, Fans, Lighting), Exports, Luminaires and EPC (Illumination, Transmission Towers and Power Distribution). Bajaj Electricals has 19 branch offices spread in different parts of the country besides being supported by a chain of distributors, authorized dealers, retail outlets, exclusive showrooms called ‘Bajaj World’ and approximately 462 customer care centres. We also have a presence in the hi-end range of appliances with brands like Platini and Morphy Richards in India.

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