Whatsapp for Business

Fulcro now brings you the Official WhatsApp for business API

Go live in under 7 days | Ready suite of pre built solutions | No upfront cost* | No lock-in period | Pay as you go
Consumer Promotions
Enable on pack, back of label, cash back and other consumer promotions with Message to WhatsApp
Product Registrations
Scan QR on packaging and Warranty cards to let customers register products
Lead Nurturing
Collect leads through WhatsApp and nurture through the funnel to closure with bots and humans
Customer Service
Build easy customer service channel and lower support costs through self service and human support
WhatsApp Commerce
Sell products using image recognition, Bar Codes and Product cards with WhatsApp P2M Payments
Payment Collection
Use UPI 2.0 features inside WhatsApp to collect payments for products and services sold online
Partner Engagement
Engage with Trade and employees through pull and push based communication and self service
Product Discovery
Deliver rich multimedia product information and demos to enhance product discovery and evaluation.

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What is WhatsApp for Business API

A look at what this means for a marketer
Using WhatsApp for Business API, a brand can build a rich multi media communication channel with its customers and prospects at an enterprise scale. Customers can also reach out to the brand for information and service using the world’s most popular app.
What you can do
  • Send transactional messages basis the users interaction with the brand
  • Send two way messages to consumers once they initiate a chat with the brand
What you cannot do
  • Send mass promotional messages like you can do with SMS and email

Message Types

These are the top level messages that we can use

WhatsApp Template Message (HSM)

WhatsApp Template messages or highly structured messages use pre-approved message templates for outbound notifications like delivery alerts and appointment reminders. They can not be used for marketing. You must use a WhatsApp Template Message if more than 24 hours have elapsed since the user last responded to you. Any other type of message will fail. All HSM message templates need to be manually approved by WhatsApp before you can use them

WhatsApp Session Message

WhatsApp Session messages are any messages sent and received in response to a user-initiated message to your application. A messaging session starts when a user sends your application a message, and lasts for 24 hours from the most recently received message. You can wait for users to message your app, or you can send a Template Message to invite the user to respond.
WhatsApp Session Message

Message Types and Cut-off Control

Notification Opt-in process
Message Types:
  • Text message
  • Text message with a URL
  • Message Template
  • Media message
Cut-off Control
  • Regular text messages or media messages (i.e. any Non-Template Messages) can only be delivered on the 24 hours after last time customer sent a message to your business.
  • Template Messages do not have this restriction and should be the preferred way of reaching a customer.
Message Types and Cut-off Control



WhatsApp for Business API Pricing

No upfront fees*. No minimum commit. Pay-as-you-go pricing.

WhatsApp for Business’ API pricing works on a pay-as-you-go basis with complete transparency and enables both types of messages (Template Message and Session Message). There are three aspects to the pricing - the solutions, the monthly active user fee, and the cost for template messages. Template messages are charged by Facebook and are billed separately from the Monthly Active User Fee.


Our efficient, accurate, end-to-end services and enterprise grade solutions allow us to offer you the most affordable pricing options on the market.


Fulcro is a verified WhatsApp Agency, who increase your business by implementing WhatsApp for Business API solution.


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