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Fulcro now brings you the Official WhatsApp for business API

Go live in under 7 days | Ready suite of pre built solutions | Pay as you go

Consumer Promotions

Enable on pack, back of label, cash back and other consumer promotions with Message to WhatsApp

Product Registrations

Scan QR on packaging and Warranty cards to let customers register products

Lead Nurturing

Collect leads through WhatsApp and nurture through the funnel to closure with bots and humans

Customer Service

Build easy customer service channel and lower support costs through self service and human support

WhatsApp Commerce

Sell products using image recognition, Bar Codes and Product cards with WhatsApp P2M Payments

Payment Collection

Use UPI 2.0 features inside WhatsApp to collect payments for products and services sold online

Partner Engagement

Engage with Trade and employees through pull and push based communication and self service

Product Discovery

Deliver rich multimedia product information and demos to enhance product discovery and evaluation.

We provide a range of WhatsApp based solution that come with access to the WhatsApp for business API. We do not provide stand alone access to the WhatsApp API

What is WhatsApp for Business API

A look at what this means for a marketer

Using WhatsApp for Business API, a brand can build a rich multi media communication channel with its customers and prospects at an enterprise scale.

Customers can also reach out to the brand for information and service using the world’s most popular app.

What you can do

  • Send transactional messages basis the users interaction with the brand
  • Send two way messages to consumers once they initiate a chat with the brand

What you cannot do

  • Send mass promotional messages like you can do with SMS and email

Message Types

These are the top level messages that we can use

WhatsApp Template Message (HSM)

WhatsApp Template messages or highly structured messages use pre-approved message templates for outbound notifications like delivery alerts and appointment reminders. They can not be used for marketing. You must use a WhatsApp Template Message if more than 24 hours have elapsed since the user last responded to you. Any other type of message will fail.

All HSM message templates need to be manually approved by WhatsApp before you can use them

WhatsApp Session Message

WhatsApp Session messages are any messages sent and received in response to a user-initiated message to your application. A messaging session starts when a user sends your application a message, and lasts for 24 hours from the most recently received message.

You can wait for users to message your app, or you can send a Template Message to invite the user to respond.

Whatsapp session

Message Types and Cut-off Control

Notification Opt-in process

Message Types:

  • Text message
  • Text message with a URL
  • Message Template
  • Media message

Cut-off Control

  • Regular text messages or media messages (i.e. any Non-Template Messages) can only be delivered on the 24 hours after last time customer sent a message to your business.
  • Template Messages do not have this restriction and should be the preferred way of reaching a customer.
Whatsapp chat screenshot


WhatsApp for Business’ API pricing works on a pay-as-you-go basis with complete transparency and enables both types of messages (Template Message and Session Message). There are three aspects to the pricing - the solutions, the monthly active user fee, and the cost for template messages. Template messages are charged by Facebook and are billed separately from the Monthly Active User Fee.

Our efficient, accurate, end-to-end services and enterprise grade solutions allow us to offer you the most affordable pricing options on the market.

Fulcro is a WhatsApp Solution Agency, who increase your business by implementing WhatsApp for Business API solution.

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