Invest in the right media space for maximum exposure!
Media Planning and Buying Services
We at Fulcro, take a variety of key parameters into consideration like market competitiveness, current events, buying and purchasing habits, etc. while choosing the right media channels for the businesses. By leveraging valuable insights gleaned from the media planning data, we negotiate and buy ad space across the multiple channels for the success of the campaign.
We not only devise creative media plans for all aspects of marketing communications but also provide strategic recommendations to drive customer acquisition.
We work closely with businesses to identify the key objectives and goals of the campaigns. Once the objective is clear, we do a market analysis to project costs and determine the right media for the campaign. From researching industry trends to identifying the target audience, we work rigorously towards the success of the campaigns.
Determining Media Mix
With a plethora of media options available nowadays, businesses need to decide what type of media will be used. Some options include Internet, television, consumer and business publications, interactive media platforms, etc. By deciding the best media mix as per business objective, we empower businesses with media spend and planning data to assure an effective ROMI.
Segmentation & Targeting
Defining a segment of customers based on their unique characteristics is paramount. From demographic segmentation to behavioural segmentation, we holistically assure target market segmentation to increase brand interactions.
It is imperative to determine how to allocate funds cost-effectively on which media to produce profitable outcomes. We work on the key aspects i.e. Which option reaches the largest audience? How often will it reach the audience? What is the budget authorization of each media, etc.
Evaluating the effectiveness of every media channel, keeping in mind the business objective, is integral for successful negotiations and advantageous placement. We perform in-depth research and careful planning to make relevant media choices and help businesses achieve the advertising objectives.
Negotiating & Buying Strategy
Once the media outlets are determined and ads are primed for distribution, it’s time to negotiate the buying of ad space. Our certified professionals do their best to secure a profitable ad space within the budgeted amount. Businesses can identify whom to advertise with, get estimated expenditures, and ensure the effectiveness of the media delivery.
Monitoring & Optimizing Ad Performance
We constantly monitor the ads throughout the campaign cycle and ensure that every ad is optimized. If the results are not meeting the initial objectives, we are always ready to modify the media strategy as per the ad performance. Our team regularly respond to customer behaviour and competitor activities to ensure good performance.
Post Campaign Evaluation
We review statistics and granular reports to see the performance of the campaign. We provide relevant data to the businesses about how the target audience interacted, evaluate the return on investment, examine correlation and dependence patterns to ensure transparency in the process.
Reporting & Analysis
After everything implemented successfully, it’s time to analyse how successful the media plan was. To ensure this, we evaluate the results to understand how far we have met the media objectives. The successful implementation of the media plan will determine future media plans.
Our media planning and buying services ensure optimal buys in less time so that businesses can enrich their brand value and get high ROI. Along with calculated planning and strategic research, we devise a buying strategy that is efficient and effective for the business campaign. We have a team of talented professionals who identify the proper targets and trends to deliver key message and drive profitable sales.
Let’s talk and see what impact we can drive to your business.