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Digital marketing agency, ibs rebrands itself to Fulcro

The new brand identity to bring in a new vision and an enhanced service delivery model


Digital marketing agency, ibs, has announced its new brand identity as ‘Fulcro’. The company has been working in the digital space for over 15 years servicing some of India’s largest and the world’s most renowned clients.

“With the evolving needs of clients in a digital-first world, the company felt the compelling need to reinvent itself and make itself future ready in terms of its business model and services. Thus ibs has rebranded itself as Fulcro and repositioned it from a digital agency to a strategic partner for brands in the digital-first world,” the company said.

Speaking on the occasion, Sabyasachi Mitter, founder, and managing director, Fulcro, said, “I believe disruption is always just around the corner. It is better to disrupt and reinvent one’s own business than to be disrupted by someone else. In the day and age when digital is a key driver of a brands success in the market, our clients were looking for thought leadership as well as best in class service in each service vertical that they needed. It was no longer about clients choosing a single agency for ease of operations but the best in class in every vertical. We did not want to be the Jack of all but the master of all, and that is the premise on which Fulcro has been built”.

Interface Business Solutions (ibs) was established in 2003 to offer technology-led digital solutions to brands. In 2003, Sabyasachi founded his entrepreneurial venture Interface Business Solutions (ibs) to offer technology-led digital solutions to brands. It was later transformed into a complete digital marketing services agency along with every conceivable digital service including social, experiential, direct response, online media planning and buying among others.

With the new brand identity the company has also unveiled its five specialised verticals, which are domain specific and headed by distinct business leaders.

Fulcro Digital: Catering to the lifeline of 21st century businesses, Fulcro Digital specialises in providing state-of-the-art digital and content marketing services to brands. 

Fulcro Communications: Engaged in creating disruptive communications with story-telling at its core, Fulcro Communications is spearheaded by industry stalwarts and will delivers all-encompassing, integrated solutions including mainline advertising.

Fulcro Technology: A cutting-edge system integrator for Adobe Experience Cloud, IBM, AWS and Azure clouds.

Fulcro Media: A specialist in handling 360-degree digital media mandates including programmatic, Fulcro Media is the partner to some of the biggest brands in India.

Fulcro Data: A cohort of category specialist data crunchers focused on delivering business enhancing solutions.


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