What do customers want?

Our world has changed. 10 years ago we were excited to be able to shop online; today our shopping experience is determined by how quickly we can get our shopping in our hands.5 years ago we were excited to buy our groceries online. Today we are willing to go down to a local farmer's market to ensure we get the best, GMO free, organic greens for our cold-pressed juices. Our holidays are no longer determined by what the travel agent can manage, we custom build our holiday packages.


Consumers today are demanding. They do not just buy products, they demand experiences. And the value of that experience is determined at every stage of a consumer's interactions with a brand. From awareness to purchase to consumption and repeat. Successful brands today need to build experiences that don’t just maximise the time consumers spend engaging with the brand, but by using optimum personalisation the process should be all about each individual consumer, so at each touch point, consumers feel uniquely understood and important. To do this right, brands need a holistic understanding of their customers, so they can wow them at every single interaction.

The Adobe Experience Cloud at Fulcro

Experience Manager

Adobe Experience Manager brings artificial intelligence and the scale and security of the cloud to content management, letting you build powerful and personal experiences for your whole audience on any screen.

Analytics

Adobe Analytics empowers you to make a culture of data, where insights are like oxygen and everyone acts on them in real time.

Target

Get the whole optimization engine with Adobe Target. Find the individual in the haystack — and then delight them. A/B and multivariate testing. Personalization. AI-powered automation at scale.

Campaign Manager

With Adobe Campaign, use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Case Study

Unifying a
digital experience

Pearson worked with Fulcro to integrate 36 different websites into a consistent experience on Adobe Experience Manager

News

Bajaj Electricals appoints Fulcro

Fulcro will deliver a next generation omni-channel experience platform integrating Adobe Experience Manager and IBM Commerce Server.

Perspective

Reimagining Consumer Experiences

Adobe Experience Manager Sites helps deliver consistent best in class experiences

Perspective

The Real KYC

Using Adobe Analytics to understand your consumer

Careers

Developers and thinkers

Leverage your learning and expertise, and help clients unlock the power of the Adobe Experience Cloud.

Contact us

Let’s talk and see what impact we can drive to your business.

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