P&G – Siksha


Underprivileged kids create live content for fans of a Facebook page


Consumers doubted that the money P&G collected from the sale of its products was being efficiently used to provide an education for underprivileged children.


On World Happiness Day – Underprivileged children from a P&G Shiksha school took over the P&G Shiksha Facebook page to share with the world everything they had learnt thanks to a purchase of a P&G product.


The campaign erased every doubt & made consumers happy to see the impact of their purchase of a P&G product. The page got featured as the top campaign on Social Media in India of the first quarter of 2014!

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