UNIFYING A DIGITAL EXPERIENCE

UNIFYING A DIGITAL EXPERIENCE

Pearson worked with Fulcro to integrate 36 different websites into a consistent experience

Pearson

The Breif

Pearson has been present in India for many years, with a diverse product offering beyond book publishing which its customers were not aware of. These sites had different looks and designs and did not look like they belonged to one family. We needed to consolidate these disparate websites into a single entity which highlighted the shared heritage and brand promise.

The Solution

Re-platform 36 existing websites to Adobe Experience Manager, integrating existing content into a new information architecture. enabling marketing team to add content with ease. We worked with the existing Pearson businesses to develop a new information architecture which brought together content from disparate sites, giving appropriate weightage and managing the business priorities of the organisaton. Leveraging Adobe Experience Manager Digital Assets Management to create a central repository for creatives, which were that used across pages Integration with Salesforce and a proprietary CRM for recording and tracking customer interest. Google Analytics and Adobe Analytics integration with focus on user engagement across content categories and segments.