ibs rebrands itself to Fulcro with a new vision and an enhanced service delivery model
by Suman Gupta
India, May 22, 2019: ibs, one of India’s leading digital marketing agencies founded in the year 2003 has now rebranded itself to Fulcro. Over the last 15 years it has been recognized as one of the most iconic digital agencies servicing some of India’s largest and world’s most renowned clients. However, with the evolving needs of clients in a digital-first world, the company felt the compelling need to reinvent itself and make itself future ready in terms of its business model and services. Thus ibs has rebranded itself as Fulcro and repositioned it from a digital agency to a strategic partner for brands in the digital-first world.
“I believe disruption is always just around the corner. It is better to disrupt and reinvent one’s own business than to be disrupted by someone else”, said Sabyasachi Mitter, Founder, and Managing Director, Fulcrowhen explaining the reason for the change. “In the day and age when digital is a key driver of a brands success in the market, our clients were looking for thought leadership as well as best in class service in each service vertical that they needed. It was no longer about clients choosing a single agency for ease of operations but the best in class in every vertical. We did not want to be the Jack of all but the master of all, and that is the premise on which Fulcro has been built”. Sabyasachi further adds.
It all started with a dream to build something of his own. In 2003, Sabyasachi founded his entrepreneurial venture Interface Business Solutions (ibs) to offer technology-led digital solutions to brands. That later transformed into a complete digital marketing services agency along with every conceivable digital service including social, experiential, direct response, online media planning & buying among others. Shortly, ibs created a strong presence in the industry and won over 200 awards for its work in the digital and marketing space, including winning the Agency of the Year title 17 times. The agency also achieved the rare feat of winning the Grand Prix at ABBY and the Grand EMVIE at the EMVIES in the same year in 2014, something no agency can boast of in India.
With the evolution of digital, Sabyasachi realized the need to elevate his organization from a digital agency to a strategic partner that delivered an enhanced and expanded the portfolio of services. Thus, the decision to rebrand ibs to reflect its new purpose and also avoid confusion with its namesake agency in the market. Fulcro is built on the shoulders of a lauded team with Sabyasachi at the helm. The new avatar is led by specialists in each of its category who deliver services encompassing strategy, digital, communications, media, technology, and data. The objective is to provide best in class services and solutions across each vertical while providing an overarching consultative approach to let brands deliver exponential growth and impact.
Each of Fulcro’s five specialized verticals are domain specific and headed by distinct business leaders.
Fulcro Digital: Catering to the lifeline of 21st century businesses, Fulcro Digital specializes in providing state-of-the-art digital and content marketing services to brands.
Fulcro Communications: Engaged in creating disruptive communications with story-telling at its core, Fulcro Communications is spearheaded by industry stalwarts and delivers all-encompassing, integrated solutions including mainline advertising.
Fulcro Technology: A cutting-edge system integrator for Adobe Experience Cloud, IBM, AWS and Azure clouds. Fulcro is also a Microsoft Gold Certified ISV partner as well as an Adobe Solution Partner, Fulcro offers end-to-end services and enterprise-grade solutions to it’s clients.
Fulcro Media: A specialist in handling 360-degree digital media mandates including programmatic, Fulcro Media is the partner to some of the biggest brands in India.
Fulcro Data: A cohort of category specialist data crunchers focused on delivering business enhancing solutions.
Above the five verticals, Fulcro has built a consultative practice that helps organizations undertake end to end digital transformation mandates to make sure all the elements of the digital strategy talk to each other holistically and work towards tangible business goals. The consulting arm has onboard industry veterans including former CXO’s of some of India’s largest brands who are scripting some remarkable digital transformation stories for some of India’s leading brands.
Fulcro has worked with some of the largest and most renowned Indian brands across various business domains such as Hero MotoCorp, ASUS, Airtel, Tata Docomo, Pepsi, Kotak Mahindra, Tata Motors, P&G, Croma, ACC Cement, MakeMyTrip, Standard Chartered, HDFC Bank, Renault, SBI, Marico, Bajaj Auto, Tata Strategic Management Group, Bajaj Electricals, Tata Teleservices, Anchor by Panasonic, Morphy Richards, Bajaj Finserv, Aristocrat, GAP, Pearson Education, Kohler, Religare, Vivanta By Taj, Goodyear to name a few.