UNDERPRIVILEGED KIDS CREATE LIVE CONTENT FOR FANS OF A FACEBOOK PAGE
Consumers doubted that the money P&G collected from the sale of its products was being efficiently used to provide an education for underprivileged children.
On World Happiness Day – Underprivileged children from a P&G Shiksha school took over the P&G Shiksha Facebook page to share with the world everything they had learnt thanks to a purchase of a P&G product.
The campaign erased every doubt & made consumers happy to see the impact of their purchase of a P&G product. The page got featured as the top campaign on Social Media in India of the first quarter of 2014!
Let’s talk and see what impact we can drive to your business.