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Personal not personalised

Most enterprises, when trying to create personal experiences for their customers, stop at the names, and measure events by just steps in the lifecycle. How do we move to create personal experiences and not just personalised messaging?

That’s where a Personalization solution like Adobe Target comes in.

Adobe Target removes the guess work from targeting. You can know what your customers want and give them that experience. Adobe Target Lets you test, personalise, and gives you the power of artificial intelligence to transform your brand experience.

Omnichannel Personalisation

Adobe Target allows the creation of a shared customer profile which can allow personalisation through the whole customer journey, whatever the touch point being used.

Before you can cater to a customer, you have to understand what makes them tick. You have to understand the journey they take to get to you. Do they come to you through search? Or are they part of your social media community? Do they open your emails? Click your offers? How often do they access your app?

We work with you to gather this information and add it to Adobe Target, using it to build a profile for each customer that gets better with every interaction.

Every time a visitor interacts with your brand, their profile becomes richer, making more complicated personalisation easier than ever.

A/B and Multivariate Testing

A/B and Multivariate testing ensures that you are no longer guessing about what performs and what doesn’t. It’s no long about gut feeling and experience. Real life number and behaviours determine what consumers want to see.

AI Powered Scale

Adobe Target is powered by Adobe Sensei which brings in Artificial Intelligence and Machine Learning. This enables optimisation beyond what manual or rules-driven optimisation can offer. You can optimise to the nth power.

Work with us

At Fulcro we bring a rapid deployment approach to Adobe Experience Cloud deployments. Connect with us to discuss your business requirements.


Let’s talk and see what impact we can drive to your business.